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Lahore is pleased to announce the holding of a seminar on Wednesday, February 22, 2017 at 5:30 pm at Summit Hall, Royal Palm, Lahore.
Mr. Qashif Effendi –CEO, Reem Rice Mills (Pvt.) Ltd., will be the Guest Speaker.

Qashif Effendi has over 22 years international experience of working at CEO, Director and General Management positions in top multinationals in the MENA and South Asia regions. He has worked with Chevron, Philips, Unilever, Tetley, 180 degrees (brand turnaround consultancy), Abu Dhabi National Industrial Projects Co., UAE (manufacturers of Jumbo Tissue Rolls, Medical Devices and Carpets) and currently as CEO at Reem Rice Mills, a JV of Al Ghurair UAE and Al Mohaidib KSA.

Brands like Philips Whirlpool, Dalda Cooking Oil, Brooke Bond Supreme and Tetley achieved tremendous growth during his stewardship. He has also consulted for various companies such as Simply Sufi, Shan Foods, HELM Medical (Hamburg), KESC, Adamjee Insurance, Dollar Stationers, Liberty Books and Szabist.
He is an alumni of IBA with a great passion for learning. He has been a visiting faculty at IBA, Szabist, CBM and Greenwich for over 13 years teaching Brand Management, Export Marketing, Advertising, Consumer Behavior and Strategic Marketing. He contributes regularly to national and international marketing journals and has spoken at several local and international conferences and seminars as an expert in Branding. He conducts training sessions and workshops for local and multinational organizations helping them achieve their desired objectives.

Members are free to participate, while participation charges for Non Members are Rs: 1000/- per person.
The Seminar is Sponsored by Telenor Pakistan as the Main Sponsor, while Tea Sponsors are Arrows Advertising (Pvt.) Ltd., Berger Paints Pakistan Ltd., Chen One Stores, Greaves Air Conditioning (Pvt.) Ltd., Haier Pakistan (Pvt.) Ltd. and Service Sales Corporation, whereas Media Partner is Jang Media Group.