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Seminar on

Digital Disruption Is Marketing’s Moment

Marketing Association of Pakistan (MAP) Lahore is pleased to announce its 7th seminar of the session 2018-19 on “on “Less talk, more action: Communication in evolution” on Thursday, November 22, 2018 at 5:30 p.m. in Summit Hall, Royal Palm Golf & Country Club, Lahore.

Ms. Selina Rashid Khan, Chief Executive Officer of Lotus Client Management & Public Relations, will be the Guest Speaker.

Lotus Client Management & Public Relations – Pakistan’s first dedicated lifestyle PR Company. She had her schooling at the Lahore College of Arts and Sciences after which she read Politics at the University of Warwick in England with a distinction from the university. Following graduation, she worked at Avalon Public Relations, a comedy and television based PR Company in London for several years before she shifted back to Pakistan in March 2007. At Avalon, Selina worked with some of the UK’s most acclaimed personalities from the world of comedy and television in London and in Edinburgh at the Fringe Festival. On her return to Pakistan in 2007 she set up Lotus Client Management & Public Relations, Pakistan’s first every PR Company dedicated to art, culture, lifestyle and entertainment. This is the company’s landmark 11th year. Lotus PR is renowned for its award winning work on defining, shaping and sustaining the image of its clients. This ranges from a diversity of products, brands, multinationals and individuals who typically engage Lotus to conceive and create strategies that help define the correct brand positioning for their work, a narrative and story for the public at large.

Lotus currently represents iconic personalities and brands including two time academy award winning Sharmeen Obaid Chinoy, Nobel Laureate Malala Yousafzai’s Malala Fund, Coke Studio since its inception, Bank Alfalah, L’Oreal Pakistan, Garnier, Maybelline, Khaadi, HSY and the Pakistan Fashion Design Council [PFDC] among many others. Lotus also represented the Mayor of London Sadiq Khan’s visit to Pakistan in late 2017 along with launching and working with brands and clients in Pakistan such as Emerging Pakistan for the Ministry of Commerce, Magnum, Lipton and Walls for Unilever, Sapphire, Uber, Whatsapp, Dawn Films, Generation, the band Strings, International Steels Limited to name a few.

Selina is the first Pakistani recipient of the prestigious PR News top women in PR global award and the first to have Pakistan recognised on the international public relations map.

Members’ participation is free, while participation charges for Non-Members are Rs: 1000/- per person. The Tea Seminar is sponsored by Arrows Advertising (Pvt.) Ltd., Gobi’s Paint, Haier Pakistan (Pvt.) Ltd. and Guard Group, whereas Jang Media Group is the Media Partner.